By, Nick Augustine, the man with the PR plan
I just checked the twitter account @ProServePR and noticed that a Chicago law school retweeted (RT) an article I wrote about young attorneys avoiding ageism. I have a few thoughts on writing and tweeting to maximize your coverage if you are the communications manager at a law firm or a publicist or a lawyer working to increase awareness. In short, it matters what you say, when you say it, how you say it, and so forth.
3 Benefits of RTs:
Viral Exposure. If I tweet about litigation, for example, all my followers will see my content. If one of my followers, such as a media outlet, sees value in my content, they might retweet or (RT) to all of their followers (often many more than mine). I don’t have as many followers so I’m apt to tweet important things to my media people to earn more coverage. Imagine all the people who might see the media outlet’s RT of my content – they can also RT – like mirrors before and behind you the viral nature of social media can put my content in front of millions.
Fresh Audience. Assuming my content is newsworthy and well written (for journalism – note that legal writing and journalistic writing are two very different animals), I have the opportunity to introduce myself as a publicist and blogger, to a set of new people who might have not known me before. Imagine everyone they know. Will they retweet my content to their followers?
New Followers. When the law school retweeted my content, a new set of eyes could see my article and think, “Hey, this guy might know something that could help me…”. All they have to do is follow me and remember my name, my firm name, or my logo or image on Twitter. They can check in and see what else is going on in the world of litigation PR or job hunting or fun things going on in Chicago and Southern California.
If you don’t have 100,000 followers, don’t worry. All you need to do is be retweeted by someone who does. Call me at (949) 478-4610 or at (312) 505-2604 if you want to know more or would like me to come to your law firm to present a lunch and learn on this and other topics in law firm and litigation publicity and marketing.